I really like the mavic ceramics on ck hubs (this is what I run). But, if your asking what is the most sought after...well, we might have to look at value after all these years. I used to run the spinergy rev x roks on my FS super v cannondale years ago. I got rid of the frame, but I kept the wheels and even ran them on my fat for fun. They have kept their value up for some reason. Not saying it's the best choice, but it's apparently still valued.