The internet is the final destination of those with nothing better to do than bash everything they see. Check out Bikerumor.com. Every single new product shown is followed by a hundred screaming angry people trashing it to pump up their own egos. Go to any discussion forum like Pinkbike, MTBR or Retrobike. Same garbage. Even fan sites dedicated to a specific companies products, like MacRumors. Look up any promo video on anything you can think of that anyone ever created; product, music, film, artwork, service, anything, on youtube. Read through the comments. It's like the most screwed up people with nothing more to do all day than sh*t-talk, come to the internet to wage their own personal crusades against anything and everyone. I honestly can't imagine how anyone launches anything on the internet these days.
The best advice every Manager gives their talent used to be "don't read your press". For about a decade now, it's been "Try not to read your press, but whatever you do, do NOT read your internet comments. Ever."
Hopefully Chris understands, the internet is the sewer of public opinion and bears little resemblance to the real world. ...or better yet stays offline completely and just has someone else doing his online work who understands this.
So.. you are an authority on all matters and any criticism is garbage, sewer bearing w/ little resemblance to the real world. Really?
it's a democracy. Get used to it. There is always the option of NOT surfing the web.